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Another great opportunity for you to build trust with your target audience as well as earn some extra cash is speaking gigs. Figure out your niche, find venues and groups dedicated to that niche and offer to speak to the audience on a specific subject las atlantis slots. If you are new to this arena, start with smaller speaking gigs to build trust with the audience and introduce your book.
Don’t be shy when it comes to promoting your book. It is important to let others know about it. Just remember that your friends and family want to support you. And creating a launch team can be a wonderful way for your loved ones to do just that.
By leveraging the power of social media and utilizing visual engagement strategies, you can effectively promote your children’s book to a wide audience of potential readers and caregivers. Select the platforms that align with your target audience, create visually appealing content, and engage with your community to generate interest and excitement around your book.
Reviews are the lifeblood of book sales. Reach out to bloggers, book clubs, and platforms like NetGalley to secure early reviews. You can also use paid services like Kirkus and Reader’s Favorite for professional reviews.
Podcasts are a growing medium, with plenty of shows dedicated to books and authors. Research relevant podcasts, pitch your story, and prepare talking points to captivate listeners. Local radio stations can also provide excellent exposure.
I remember the first offer that I created. I researched for HOURS to collect all the best information on the topic, then I spent over a day, a full 8-hour day in Canva and/or Adobe Illustrator putting the handouts together… but I wasn’t done yet!! I still had to film the mini-course videos, I had…
Once you’ve built a solid online presence, consider running ads on platforms like Facebook, Instagram, and Amazon. These ads can help you reach readers who love books similar to yours. Start with a small budget and tweak your campaigns as you gather data.
Networking is invaluable in the book world. Attend literary festivals or genre-specific conferences to meet readers, authors, and industry professionals. If none are nearby, consider hosting your own local event to build community.
What’s inherently fascinating, timely, or socially relevant about your book? Perhaps there’s an unusual setting or character? What are the stakes? What is the genre/tone? What’s the core conflict or emotion? Who’s your audience? Is there an element of surprise or reversal that defies your reader’s expectations and compels them to want to know more?
Line items you might spend money on are videography, equipment, editing, sound design, stock images, video and music, a voice-over artist, a producer, locations, etc. If you choose to go with a book video production service to handle everything, be sure to vet them as many of these turnkey services deliver bad results.
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
Your script will be your creative blueprint and also define your budget. Keep it short—the ideal length for a video is 90-180 seconds. Write out the action and dialogue. What do we see and hear? Don’t forget the call-to-action at the end of the video, i.e. your website/social media channels and purchase info.
