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We’ve all seen bad trailers. In fact, it’s safe to say that the majority of videos out there promoting books are of subpar quality. So I don’t need to subject you to watching them, and plus it’s not nice to call people out dazzle me megaways. That said, the following trailer won the Moby Awards for “Worst Book Trailer” in 2011 and has been talked about so much online that it has almost gained cult status. So here, by way of the Moby Awards judges, check out this trailer (not the official trailer) for Nelson DeMille’s suspense novel, Wild Fire:
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
In summary, good video leverages video as a visual, cinematic tool, a way to translate the narrative of the book into moving images to establish an emotional connection with the audience. Bad videos are “too literal” in the sense that they show no overarching concept or understanding of tone or any creative vision for using the medium of video to their advantage. Instead, they try to cut and paste the book onto video, which makes the experience flat, and unintentionally humorous or just plain painful to watch. The key is to tease the audience, to communicate emotion without giving too much away. After all, the joy and purpose of reading a book are to allow the reader’s imagination to roam free, to create his or her own version of the world of the story and the characters.
Our book publicity team is led by J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author named “Entrepreneur to Watch” by International Business Times. Hebert and his book PR specialists offer the highest quality book PR services without requiring a monthly retainer. There’s no longer a need to spend tens of thousands of dollars on a book publicity service campaign! Our publicity & book marketing clients have enjoyed incredible results at a fraction of the price of a traditional book PR agency.
Our book publicity team is led by J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author named “Entrepreneur to Watch” by International Business Times. Hebert and his book PR specialists offer the highest quality book PR services without requiring a monthly retainer. There’s no longer a need to spend tens of thousands of dollars on a book publicity service campaign! Our publicity & book marketing clients have enjoyed incredible results at a fraction of the price of a traditional book PR agency.
We accept books of all genres and categories. Our book PR and promotion services cater to authors interested in business book marketing, fiction book marketing (including novels), non-fiction marketing, children’s book marketing (e.g. picture books, early readers, etc.), self-help book marketing and more.
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If you are looking for the social system knowledge base from Moolah, click here. Ready to grow your audience even FASTER? Follow the proven system direct from Rachel Miller’s Moohlah Marketing that has helped hundreds of businesses just like yours grow their audience, customer base, and revenue!
Palmetto Publishing has been empowering independent authors to publish their works for 30 years. We help bring your work into the hands and onto the screens of readers by assisting you with all of your publishing and marketing needs. We transform your manuscript into a customizable book that can be enjoyed and shared across a multitude of platforms. We strongly believe that your work is your work, which is why we take 0% royalties and you retain 100% ownership. We just want to provide independent authors with the services and tools you need to succeed!
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.
You can find popular podcasts that feature novels. Search for podcasts that discuss and review books similar to the one you’ve written. Before you approach a podcaster about showcasing your book, listen to several of the prior episodes. If you believe a podcast will produce book sales, then make a pitch to that podcaster.
You won’t need to worry about marketing if you solely write for personal enjoyment. However, if you are working alone and want your books to be read by as many people as possible in your target market, you will also need to learn how to promote your works. Also, Begin with clear objectives, as successful book marketing demands planning and effort from the outset
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Book festivals provide another great opportunity to network. Here you can meet readers, swap advice with other authors, and rub elbows with industry professionals — not to mention book festivals are just tons of fun!
Reedsy co-founder and Chief Marketing Officer, Ricardo Fayet has worked with hundreds of authors on their launches and marketing campaigns. He is the author of two bestselling guides on marketing for authors, and a regular presenter at the largest writers’ conferences.
Keywords and categories are the descriptive tags you’ll add to your book to help readers find it on Amazon and other retailers. You’ll have chosen them when setting up your book info, but here are a few tips to optimize them for better sales.
No matter what kind of book they’re writing, every self-publishing author will eventually arrive at the same question: what’s the best way to market it? The good news is that tons of other indie authors have grappled with this question already — and that by following in their footsteps, you can create a book marketing plan that will have your book flying off the shelves.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
